Article 1
Hyphens vs. Underscores in URLs: What Google Recommends
Google has clarified why it recommends hyphens in URLs. Learn how to choose new page slugs and decide whether existing addresses need attention.
Digital Marketing
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12 articles
Article 2
AI Search Strategy: A Practical Plan for Getting Found and Chosen
Build an AI search strategy around customer questions, accurate business information, useful evidence, and a 90-day plan for measuring progress.
Article 3
AI Share of Voice: How to Measure Visibility That Matters
Understand AI share of voice with a worked example, a practical tracking plan, and a way to turn visibility gaps into useful marketing decisions.
Article 4
Cloudflare Content Signals: What Google's Crawlers Follow
Google ignores unsupported Content-Signal rules. Learn what Cloudflare's policy communicates, where support is documented, and how to check actual crawler access.
Article 5
Google AI Overviews Are Moving Deeper Into Buying Decisions
A Semrush study found AI Overviews on 88% of its tracked commercial keywords. Here's what the findings mean for comparison pages, pricing content, and SEO measurement.
Article 6
DeepSeek's Search API Gives SEO a New Place to Look
DeepSeek's new search API exposes page authority tiers and query scores, giving SEO work a way to inspect the retrieval layer of AI search.
Article 7
7 best Serpstat alternatives in 2026
Seven Serpstat alternatives compared on price, data coverage, AI search tracking, and switching costs: SE Ranking, Mangools, Semrush, Ahrefs, SpyFu, Ubersuggest, and Moz Pro.
Article 8
How to use Claude and Semrush for an SEO audit
Connect Claude to Semrush, ask better questions about your audit, and turn the findings into a manageable list of fixes.
Article 9
LibreCrawl: a free SEO crawler you can host yourself
A free, self-hosted SEO crawler that competes with Screaming Frog's paid license.
Article 10
19 free AI and digital marketing tools for 2026
A marketing toolkit with $0 in monthly software fees: AI assistants, SEO and email tools, design, scheduling, analytics, CRM, and automation, with the limits to check first.
Article 11
Best Google Trends alternatives for keyword research
Google Trends alternatives matched to the research task: trend discovery, keyword expansion, demand checks, and SERP inspection.
Article 12
How Google Search treats PDFs
Google can index PDFs and rank them in regular search results. What that means for links, images, file size, duplicates, and your choice of format.